Concept

To emulate yourself is to forget yourself.

Where does your heart come from, and where does it journey?

Life moves quickly, and it is easy to lose sight of ourselves in everyday life.

WASURURU is a Concept Studio exploring art, objects, and everyday living.
We create pieces from our own perspective,
through illustration, photography, graphic design, and any other.

Our philosophy begins with the present. WASURURU comes from the archaic Japanese word「忘るる」meaning "to forget". Inspired by the idea that
what you are doing here is the practice itself, we believe meaning can be found in the ordinary moments we often overlook.

An art print on a wall. A hand-made object in hands. A quiet detail that makes you pause.

We create things that bring beauty, character, and a sense of peace into everyday life.

Art that lets you forget time. Embrace the now.